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казуальные игры на деньги что это

Казуальные игры на деньги что это

Как Google борется с конкурентами

Since the App store surfaced 10 years ago, we have seen mid-core, casual, and debatably hard-core games take off in the mobile space, yet today a fourth category is dominating the app charts - hyper-casual.

In the past few years, hyper-casual games have seen unprecedented growth, and their momentum is only getting stronger. So what exactly makes these games so successful? And where вывод денег на киви из игры we see hyper-casual going?

As the name suggests, hyper-casual games are lightweight games with simple mechanics that offer instant gameplay.

Какие проблемы есть с Google Play

Think - how many hours have you spent казуальные игры на деньги что это Join Clash this week? The combination of simple mechanics with minimalistic UI provides a very accessible and incredibly engaging user experience, so no tutorial is necessary. Even more so than casual games форумы с играми с выводом денег, players can instantly jump into gameplay and get hooked on their goal.

казуальные игры на деньги что это

Unlike other genres, which have very specific audiences, hyper-casual games are built for the masses. In fact, the low barriers to entry has helped several previously казуальные игры на деньги что это developers make it казуальные игры на деньги что это the top of the charts.

While these mid-core and casual games make the bulk of their revenue from IAPs, hyper-casual games mainly monetize through ads, a business model which is sustainable for them due to the huge scale they see in terms of downloads. Beyond evaluating specific ad units, developers should consider factors like session length and отзывы о онлайн рулетке of sessions per day when designing their ad implementation.

Both elements present opportunities to serve more impressions to users, which in turn drives more revenue.

казуальные игры на деньги что это

When it comes to monetizing users, in many ways rewarded video is the most rewarding ad format see what we did there? In addition to generating more revenue for developers, incorporating rewarded video also increases retention and session length unlike interstitial and banner ads, which can казуальные игры на деньги что это some cases have the opposite effect.

Developers looking to incorporate more rewarded video can try adding different layers to their games, or providing various valuable rewards such as gems, extra time, extra lives, etc. For a more in-depth look at which metrics are important for your in-app ad monetization strategy, you can check out our presentation on that very topic on Slideshare. This makes interstitials and banner ads a hyper-casual game developers best friend, helping them секс рулетка по веб камера онлайн monetize all their users.

For interstitials there are two main factors to look at. The first is the number of ads shown per second, and the second is the type of interstitial - казуальные игры на деньги что это, video, playable.

For a benchmark, we recommend aiming for 3 impressions per session. For example, for users that engage with rewarded video and make purchases in the store, taking a softer - i.

казуальные игры на деньги что это

For users that generate zero revenue through IAPs or rewarded ads, taking a more aggressive approach can work in order to yield more hyper-casual game revenue. While in hyper-casual games, the vast majority of hyper-casual revenue comes from ads, getting игра ведьмак деньги look at device-level data on ad revenue is just казуальные игры на деньги что это important as getting it for IAP-focused games.

The more important a revenue stream ad monetization becomes, the more important this information will be for both user acquisition and overall monetization activities.


In addition to implementing the ad units, the monetization stack that powers those ad units is just as important for hyper-casual developers to focus their monetization strategy on. By functioning as an auction among ad networks, in-app bidding, which in the past year has gained significant traction, lets app developers effectively automate monetization while still garnering the highest value for each impression.

Essentially, instead of spending hours manually optimizing several waterfalls to maximize eCPM, in-app bidding technology automatically serves the impression to the highest paying ad network. According to Sensor Towerthese are казуальные игры на деньги что это top hyper-casual games worldwide according to downloads in ]



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